Brand name screen — allcourt, 듀스, 노애드
Status: Reference · Date: 2026-11-01
The owner (2026-11-01): "I do like allcourt, but how about things like 듀스 or 노애드?" Screened the way reviews 20–25 and 47 did (~/twomore-tools/handoff/naming/quick.py, screen.py: KIPRIS title query in classes 9, 35, 36, 38, 41, 42, 45; USPTO; RDAP for .com/.app/.kr/.co.kr; the App Store), plus the word's standing in Korean. The brand rule in force: 4–6 letters, two Hangul syllables, three at most; easy to say; community or cute.
| Name | KIPRIS (KR, our classes) | Elsewhere | Domains | The word in Korea | Verdict |
|---|---|---|---|---|---|
| 올코트 / Allcourt | 0 identical, 0 containing (8 rows total); Latin spelling 0 live | USPTO: ALL COURT word mark cancelled 2015; one live ALLCOURT TI in class 12 (wheelchairs, Sunrise Medical) — unrelated goods. Apps: "All Court Tennis Club" (UK hitting-partner marketplace), "All Court Tennis" (UK coaching bookings), "Allcourt Pro" (US) — names, not marks | allcourt.app free, allcourt.kr free, allcourt.com taken, allcourt.co.kr taken, allcourtapp.com free | Three syllables (the rule's ceiling). Koreans hear 올코트 프레스 (basketball) first, 올코트 플레이어 (tennis) second; "every court" reads as every club welcome. English-sourced, not a Korean word | Open |
| 듀스 / Deuce | 1 identical live mark: 듀스, registered 2020-12-08, class 09 (application software, smartphone apps; VUNO Inc.); 26 containing | USPTO 82 live DEUCE marks; 22 apps; the UK tennis app "Deuce" (Andy Murray-backed) | every domain taken (.com, .app, .kr, .co.kr, deuceapp.com) | The word belongs to DEUX (듀스), the 1993–95 hip-hop duo, still in the news in 2025 (the AI-voice fourth album); a tennis reader gets the score, everyone else gets the band | Out |
| 노애드 / No-Ad | 2 identical live marks in class 09: 노애드 registered (김갑종) and 노애드 filed (식스플로어랩) | — | not checked (the KR marks close it) | A scoring rule few club players use; "no ad" also reads as "no advertising", which the paid plans contradict | Out |
Reading. An identical live mark in class 09 (software) in Korea is the one thing the screen cannot argue around (review 25's rule: a mark with a bracketed tag counts as identical; a contained string is often another word). 듀스 and 노애드 each have one. Allcourt has none in Korea and none live for software anywhere found; its exposure is two UK tennis apps using "All Court" as a name without a registration, and the basketball reading of 올코트.
Picked (owner, 2026-11-01): allcourt. What follows is outside the code and the owner's: file 올코트 and ALLCOURT at KIPO through a 변리사 in classes 9, 35, 38, 41, 42 (EXT-17); register allcourt.app and allcourt.kr now (EXT-18); the wordmark reads "allcourt" in lower case with 올코트 as the Korean. Nothing is renamed in code or UI until the owner says so (the brand memory rule).
Sources: KIPRIS search results in ~/twomore-tools/handoff/naming/quick-r53.json and screen-r53.json; USPTO via trademark.justia.com, ALL COURT reg. 3546196 (cancelled); App Store listings All Court Tennis Club and All Court Tennis; the Deuce app Insider.co.uk; DEUX Daum, 2023, 2025 album.