Owner review 10 — rulings (2026-10-13)

Status: Active · Date: 2026-10-13 · Answers the owner's review-10 questions: a name about organising and running clubs, how far the product can expand beyond tennis, and how general the name should be. Evidence: sport scope, name scope, club names. Companion: review-9 rulings.

The answers at a glance

Your question	Answer
A name about organising and running clubs?	Put that promise in the store descriptor and the first-run copy, not in the name. We tried 66 organiser names. The generic club words are taken in the store (Huddle, Lineup, Squad, Roster, Crew, Clubhouse, Moim). The Korean organiser words (총무, 정모) are clean but are plain nouns that only work at home. The club apps that won (Band, Spond, TeamSnap, Heja) have short names with no sport in them, and say "run your club" in the descriptor. The one clean organiser-first name is Hostmore, now third.
How far can we expand into other sports?	Racket and court sports, with tennis as the wedge. Clubs, sessions, RSVP, dues, payments and notifications carry no sport. The scoring engine already fits rally scoring (to 11 or 21, win by two), and match generation already has the padel formats (mexicano, americano, king of the court). Only these are tennis-only: the NTRP and UTR bands, the venue pipeline, the surface list and the copy (82 uses of 테니스). Order by reuse: soft tennis (정구, small), then pickleball and padel (medium), then badminton (medium; bigger in Korea, but it is played in gyms, not on our courts), then table tennis and squash. Futsal and running crews are other products that share only the 총무 workflow (large).
How general should the name be?	No sport word in the name, and a story that suits racket sports. The store descriptor names the sport, per market. A new sport changes the descriptor, never the name. One masterbrand, no sub-brands. UTR had to rename itself UTR Sports 11 months after adding pickleball. Playtomic, SwingVision, Strava and Reclub grew without renaming. A sport word in a name also weakens the trademark, because it makes the name descriptive.

Names under the new direction

Rank	Name	Travels to	Why
1	TwoMore (투마)	Any club	Real court slang, and its meaning stays yours: 두 개 더, two more balls, the amateur who keeps going. Many will also hear 두 명 더 ("we need two more for doubles"), which happens to be the organiser's call. That second hearing costs nothing, but whether copy may use it is your call.
2	Rallia (랠리아)	Racket sports	The neutral coined word; it carries any descriptor.
3	Hostmore (호스트모어)	Any club	The only organiser-first name clean in both stores. It is a weaker word: "host" reads as a hotel or web hosting, it has five Hangul syllables, and it names a person rather than a place.

• Naishot drops to the bench. It travels across racket sports, but praise makes a weak trademark.
• Tenacia's tennis echo ties it to one sport.
• Cut:
  • Baselined (베이스라인 is an existing Korean tennis app);
  • Clubnight (클럽나이트 reads as a nightclub in Korea);
  • Moim (an exact voting app in both stores).

The pairing: TwoMore: 테니스 클럽 운영 now, and 테니스·피클볼 클럽 운영 when a second sport is real. The name belongs to the players; the descriptor and the first-run copy speak to the 총무.

The real rival is Naver Band:

• 17.38 million monthly users in Korea (February 2025), mostly in their 40s and 50s.
• Its name is a plain word with no sport in it, so ours has to be as easy to say as 밴드.

The Korean tennis-club apps all carry descriptive names, and almost none have ratings, so no one owns a name in this category yet.

Engineering consequence (decided)

No clubs.sport column now. The sport-scope lane proposed it as insurance. It buys nothing today, though:

• adding it later is the same single migration with a 'tennis' default;
• until then it would be a column nothing reads.

The insurance we already have:

• the match_formats.discipline key (00506, default 'tennis');
• the rule that all copy lives in the i18n catalog.

Reopen this when a second sport is real.

Caveats

• Korean per-sport counts were not found for 2024–2026 (participation, registered club members, padel courts).
• Older data: the 2022 club-joiner survey puts badminton (9.7%) above tennis (7.1%). It is quoted through a search summary.
• UTR's rename date comes from a search summary of its press release.
• Trademarks: none of the names is cleared for trademark yet.
• The store check on TwoMore conflicts between rounds and needs a check by hand.

Open for you

1. Which of the three?
   • TwoMore keeps the lineage and its meaning (두 개 더).
   • Rallia if you want a fresh word.
   • Hostmore if the name itself must say "organiser".
2. The second hearing of TwoMore: may organiser copy use 두 명 더 (the web share card says it today), or should everything say 두 개 더?
3. The public promise: "tennis clubs" now, with racket sports later (recommended), or "racket sports" from day one?
4. Authorise the searches:
   • trademark searches (KIPRIS, USPTO, WIPO, EUIPO; classes 9, 41 and 42) for your top two;
   • native checks: Italian for TwoMore (tumore), and Spanish and Japanese for Rallia.