Owner review 22 — rulings (2026-10-14)
Status: Active · Date: 2026-10-14 · Answers: "Alright, let's keep going 다붓이 it is. We don't have to keep 두개 더 as a secondary line. All our brand-related direction now goes from 다붓이. And the new logo proposals as well. Try to incorporate some elements of tennis if you can." Companion: review-21 rulings.
Decided
- The brand is Dabusi / 다붓이, "close together". Every brand decision now derives from it. 두 개 더 is retired, even as a secondary line.
- Display name: 다붓이 on Korean phones and in the Korean store; Dabusi elsewhere. Domain:
dabusi.app. - The share-card line: "다붓이 모여, 함께 치는 테니스".
- Updated to say so: CLAUDE.md, the terminology guide (the app-name row, with the official 표준국어대사전 sense) and the brand touchpoints.
- The code still says TwoMore until the trademark is filed and the rename lands.
The brand board, rebuilt
- Wordmarks:
- "Dabusi" and "다붓이" are outlined from Pretendard Bold with the same generator as before.
- The three lockups (horizontal, stacked, Korean) use the outlines.
- Touchpoints: every one now carries the new name and the recommended mark: the app icon, splash, notifications (다붓이 on Korean phones), the web tab and
dabusi.app, the five share cards and the system bars. - The brief:
- R8 now reads: "the tennis element carries the 다붓이 idea, never a stock ball or racket on its own".
- R10 names the Dabusi and 다붓이 lockups.
- Four directions: Fitted close, Two snug, The D and the strings, and 다 on the court.
The five mark proposals, in rank order
| Rank | Mark | Idea | My read |
|---|---|---|---|
| 1 | Fitted close | A tennis ball is two dumbbell-shaped felt pieces fitted close: 다붓이 in the ball itself. Drawn as the face-on seam, two arcs bowed toward each other, two-tone | Reads as tennis at every size (16 px is a ball with two notches). The first draft, one S-wave, read as Pepsi's globe and a yin-yang. A hooked-S redraw read as a worm or a letter S. The two-arc seam clears both, but it is close to the stock tennis-ball icon that R8 warns against: weak to own as a device mark. The two-tone fit is the only distinctive part |
| 2 | 다 on the court | The Hangul 다: ㄷ as a court corner, ㅏ the centre line, a ball as the short stroke | The most ownable, and unmistakably Korean; clean at 24 px. Abroad it reads as a Hangul letter rather than tennis, and the ball is small |
| 3 | The D strings | A racket head as a capital D, strung tight | Distinctive and Latin. Below 32 px the lattice becomes a cross and the handle reads as a plus or a plug |
| 4 | Two, snug | Two balls touching, one seam across both | Reads as an infinity sign; muddy at 24 px |
| 5 | Close at the net | Two balls side by side above the net bar | Reads as a face |
The trade-off. The forms that read most clearly as tennis converge on the stock ball, and the more distinctive ball forms collide with famous marks. The letterforms (다, D) are ownable but carry less tennis. My recommendation for the next round: hybrids where the tennis element serves an ownable letter. For example:
- a capital D whose bowl is half a ball with one seam arc;
- 다, with the ㅏ stroke ending in a ball cut by one seam.
They keep tennis in the mark and the mark in our name.
Open for you
- Which direction to refine: Fitted close (clear tennis, near-stock), 다 on the court (ownable, Korean), The D strings, or the D or 다 hybrids?
- One colour or two for the final mark: ball with ink, or the brand green?