Owner review 12, lane K1: plain two-syllable Korean words as the app name (2026-10-13)

Status: Draft · Date: 2026-10-13 · Lane K1 of owner review 12. Inputs: the owner's question and the Maru example, the review-11 rulings and its three research files, the review-7 rubric. Audience: the owner. Nothing outside this file was changed.

Owner, review 12 (verbatim). "Can you find plain two-syllable words in Korean that can also be comfortably pronounced for non-Korean speakers and are good candidates for the app? For example, I'v opted to use Maru health for a healthcare technology app."

0. Evidence tags and limits

Tag	Meaning
SD	Fetched on 2026-10-13 from the 표준국어대사전 search page (headword and first sense).
W	Fetched on 2026-10-13 from Wiktionary (foreign meanings) or ko.wiktionary (archaic Korean).
K	From my own knowledge, not fetched. Treat as unchecked.
S	One web search on 2026-10-13.

Not checked: 우리말샘 (its search page returns nothing to a plain fetch; 라온, 다솜, 하제 and 아라 are therefore unverified as dictionary words), 나무위키 and Naver slang pages (only one search for 두리), native-speaker checks in every foreign language, trademarks, stores, domains (the owner said these come after the pick). The Korean slang column is a best effort and needs a native check.

Evidence versus taste. The filter, the meaning checks and the brand cuts are evidence. The shortlist order and the comparison with Enda, Mazi and Mera mix evidence with my judgement; the owner's taste decides the last step.

1. The long list: 145 words

Fields: G gathering and place · T together and partners · M more, again, going on · J play and joy · N nature · P plain pleasant words. "PASS" means it survives the pronounceability filter in §2 (59 do); the rest are cut with the reason. "SD" means the headword exists in the standard dictionary; the sense shown is the one that matters here.

#	Hangul	Latin	Meaning	Field	Filter
1	마당	madang	yard, the flat ground by a house (SD)	G	PASS (ng, scored down)
2	마루	maru	summit; wooden floor (SD)	G	EXCLUDED: the owner's healthcare app
3	모임	moim	a gathering for a purpose (SD)	G	CUT: "oi" reads as "moym"
4	무리	muri	a flock, a group (SD)	G	CUT: Japanese 無理 muri = "impossible"; Korean 무리5 = excess
5	나루	naru	ferry crossing on a river (SD)	G	PASS (rhymes with Maru, flag)
6	다리	dari	bridge, or leg (SD)	G	PASS
7	두레	dure	farmers' communal work group (SD 두레3)	G	PASS (e)
8	마을	maeul	village (SD)	G	CUT: ㅡ
9	이웃	iut	neighbour (SD)	G	CUT: vowel-initial, reads "ee-oot"
10	터	teo	site, ground	G	CUT: ㅓ, one syllable
11	장터	jangteo	market ground	G	CUT: ㅓ
12	뜰	tteul	garden, yard	G	CUT: tense, ㅡ
13	동네	dongne	neighbourhood	G	CUT: cluster "ngn"
14	고을	goeul	county, old district	G	CUT: ㅡ, ㅚ
15	한마당	hanmadang	a big festive gathering (SD)	G	CUT: three syllables
16	무대	mudae	stage	G	CUT: ㅐ
17	모두	modu	everyone (SD)	G	PASS
18	모아	moa	gather, from 모으다	G	PASS (3 letters)
19	모둠	modum	a small learning group	G	PASS
20	마주	maju	face to face (SD 마주1)	G	PASS (one letter from Maru, flag)
21	모이	moi	bird feed; gather (noun)	G	CUT: "oi" diphthong
22	우리	uri	we, our	T	CUT: famous brand (Woori Bank)
23	짝	jjak	partner	T	CUT: tense
24	단짝	danjjak	best partner (SD)	T	CUT: tense
25	짝꿍	jjakkung	partner, buddy	T	CUT: tense
26	동무	dongmu	friend, mate (SD)	T	CUT: North-Korean "comrade" register
27	친구	chingu	friend (SD)	T	PASS (CVC-CV, "ch")
28	벗	beot	friend (old)	T	CUT: ㅓ
29	같이	gachi	together (SD)	T	PASS (flag: Japanese ガチ)
30	둘이	duri	the two of us (둘 + 이)	T	PASS
31	두리	duri	= 둘레 in SD; dialect "two"	T	same Latin as 둘이
32	사이	sai	between; relationship (SD)	T	PASS ("sigh", flag)
33	서로	seoro	each other	T	CUT: ㅓ
34	함께	hamkke	together	T	CUT: tense, cluster
35	동갑	donggap	same age	T	CUT: cluster
36	하나	hana	one (SD)	T	CUT: famous brand (Hana Bank)
37	맞수	matsu	a rival of equal strength	T	CUT: shape CVC-CV
38	사귐	sagwim	friendship	T	CUT: ㅟ
39	아우	au	younger sibling	T	CUT: "au" diphthong
40	쌍	ssang	pair	T	CUT: tense
41	다시	dasi	again (SD)	M	CUT: Hindi "servant" (review 11)
42	오름	oreum	rise; Jeju hill	M	CUT: ㅡ
43	올라	olla	going up (올라가다, SD); also an interjection "yes"	M	PASS
44	높이	nopi	height; high (SD)	M	PASS
45	오가	oga	come and go (오가다, SD)	M	PASS
46	가자	gaja	let's go	M	PASS
47	나가	naga	go out	M	CUT: reads as "get out"; Naga
48	바로	baro	straight; right away (SD)	M	PASS
49	자라	jara	grow (자라다, SD); soft-shelled turtle	M	PASS
50	도담	dodam	root of 도담하다; 도담도담 = a child growing well (SD)	M	PASS
51	보다	boda	more than; to see (SD)	M	PASS
52	덤	deom	a little extra (SD)	M	CUT: ㅓ
53	더	deo	more	M	CUT: ㅓ
54	한결	hangyeol	more evenly	M	CUT: ㅕ
55	다지	daji	to firm up (다지다)	M	PASS
56	키우	kiu	raise	M	CUT: brand (Kiwoom)
57	오르	oreu	climb	M	CUT: ㅡ
58	나아	naa	move forward	M	CUT: double vowel
59	차차	chacha	gradually (SD)	M	PASS (flag)
60	자주	jaju	often	M	CUT: famous brand (JAJU, Shinsegae)
61	날로	nallo	day by day, more and more	M	CUT: shape CVC-CV
62	가꾸	gakku	tend, cultivate	M	CUT: tense
63	하자	haja	let's do; also a defect (SD 하자2)	M	CUT: bad meaning
64	마저	majeo	the last of it	M	CUT: ㅓ
65	이제	ije	now; from now on	M	PASS (3 letters)
66	한번	hanbeon	once	M	CUT: ㅓ
67	이어	ieo	continue	M	CUT: ㅓ
68	놀이	nori	play, a game (SD)	J	PASS (flag: nori = seaweed)
69	라온	raon	joyful (old word; 우리말샘, not fetched)	J	PASS
70	다솜	dasom	love (old word; not fetched)	J	PASS
71	신나	sinna	from 신나다, thrilled	J	PASS (CVC-CV, soft)
72	재미	jaemi	fun	J	CUT: ㅐ
73	흥	heung	exuberance	J	CUT: ㅡ
74	멋	meot	style	J	CUT: ㅓ
75	아자	aja	a cheer, "let's go!"	J	PASS
76	좋아	joa	good, I like it	J	PASS (3 letters)
77	수다	suda	chat (SD)	J	PASS (flag: Spanish "sweats")
78	소풍	sopung	outing, picnic	J	PASS (ng)
79	소리	sori	sound (SD)	J	PASS
80	도란	doran	wave (SD 도란2); root of 도란도란, chatting warmly (SD)	J	PASS
81	하하	haha	laughter	J	CUT: reads as "lol"
82	웃음	useum	laughter	J	CUT: ㅡ
83	기쁨	gippeum	joy	J	CUT: tense, ㅡ
84	한판	hanpan	one round (of a game)	J	CUT: shape CVC-CVC
85	하모	hamo	"of course" (Gyeongsang dialect); 하모1 in SD is a literary "so-and-so"	J	PASS
86	오락	orak	amusement	J	PASS (dated: 오락실)
87	미소	miso	smile	J	CUT: brand crowd (Miso Robotics), food
88	보람	boram	worth, reward for effort (SD; sense 1 is "mark")	P	PASS
89	고마	goma	short form of 고마워, thanks	P	PASS
90	바람	baram	wind (SD); also infidelity	N	CUT: slang for cheating
91	파도	pado	wave (SD)	N	PASS
92	바다	bada	sea (SD)	N	CUT: famous brand (Samsung Bada)
93	하늘	haneul	sky	N	CUT: ㅡ
94	구름	gureum	cloud	N	CUT: ㅡ
95	바위	bawi	rock (SD)	N	CUT: ㅟ
96	가람	garam	river (archaic, ko.wiktionary)	N	PASS
97	보리	bori	barley (SD)	N	PASS
98	노루	noru	roe deer (SD)	N	PASS (typhoon Noru)
99	소라	sora	conch (SD)	N	CUT: famous brand (OpenAI Sora)
100	나비	nabi	butterfly (SD)	N	CUT: Arabic "prophet"
101	모래	morae	sand	N	CUT: ㅐ
102	오솔	osol	narrow wooded path (오솔길)	N	PASS
103	하루	haru	a day (SD)	N	PASS (crowded)
104	나무	namu	tree	N	CUT: Namuwiki
105	아람	aram	a chestnut ripe enough to fall (SD)	N	PASS
106	달리	dalli	run; otherwise	N	CUT: famous (Dali)
107	노을	noeul	sunset	N	CUT: ㅡ, ㅚ
108	나래	narae	wing	N	CUT: ㅐ
109	하제	haje	tomorrow (proposed or archaic; not in SD)	N	PASS (unverified)
110	아라	ara	sea (old; not in SD as a noun)	N	PASS (unverified)
111	미리	miri	in advance	P	PASS
112	다온	daon	coined: may good things come	P	PASS (coined, not a dictionary word)
113	가온	gaon	centre (old)	P	CUT: famous brand (Gaon Chart)
114	누리	nuri	world (old)	P	CUT: famous (KSLV-II Nuri)
115	두루	duru	throughout, evenly, without omission (SD)	P	PASS
116	무지	muji	very	P	CUT: famous brand (Muji)
117	고루	goru	evenly (SD)	P	PASS
118	세다	seda	to be strong; to count (SD)	P	PASS
119	세상	sesang	world (SD)	P	PASS (ng)
120	네모	nemo	square (SD)	P	CUT: Pixar's Nemo
121	제비	jebi	swallow; slang for a gigolo	P	CUT: slang
122	도리	dori	reason, duty	P	CUT: Pixar's Dory
123	모모	momo	peach (Japanese loan)	P	CUT: crowded (Momo app, hoax)
124	도도	dodo	proud	P	CUT: the dodo, "extinct"
125	나나	nana	grandma; a name	P	CUT: crowded
126	소담	sodam	plain and pleasing (소담하다)	P	PASS
127	다복	dabok	much good fortune (SD 다복2)	P	PASS
128	사랑	sarang	love (SD)	P	PASS (ng, crowded)
129	사과	sagwa	apple; apology	P	CUT: ㅘ
130	고운	goun	pretty	P	CUT: "ou"
131	도움	doum	help	P	CUT: "ou", ㅡ
132	나눔	nanum	sharing	P	CUT: Naver Nanum font; ㅡ
133	마음	maeum	heart, mind	P	CUT: ㅡ
134	오래	orae	long (time) (SD)	P	CUT: ㅐ
135	오늘	oneul	today	P	CUT: ㅡ
136	시원	siwon	cool, refreshing	P	CUT: ㅓ
137	고비	gobi	critical point	P	CUT: Gobi desert; ominous
138	가지	gaji	branch; kind (SD)	P	PASS
139	조각	jogak	piece; sculpture (SD)	P	PASS
140	세모	semo	triangle (SD)	P	PASS
141	보라	bora	purple	P	CUT: crowded (Bora storm, K-pop)
142	바라	bara	to hope	P	CUT: Japanese "bara" (a manga genre)
143	오붓	obut	snug, cozy	P	CUT: famous brand (Obut, boules)
144	사뿐	sappun	lightly	P	CUT: tense
145	자꾸	jakku	again and again	P	CUT: tense

Dictionary notes that changed a decision:

• 하자 (haja) is "let's do" but 하자2 in the SD is "a flaw, defect" (瑕疵). Cut.
• 바람 (baram) is wind and also "affair, infidelity" (ko.wiktionary senses). Cut.
• 제비 (jebi) is a swallow and Korean slang for a gigolo (K). Cut.
• 동무 (dongmu) is "a friend" (SD) but carries the North-Korean "comrade" register (K). Cut.
• 올라 (olla): the SD headword 올라 is an interjection meaning "yes" (→ 네); the "going up" sense is the verb 올라가다. Both are plain.
• 보람 (boram): the SD's first sense is "a mark"; "worth, reward for effort" is a later sense.
• 도담: the SD has only the root of 도담하다 ("compact and plump") and 도담도담 ("a child growing well and without illness"), so the name leans on the reduplication, not on a stand-alone word.
• 두리 (duri) is "→ 둘레" in the SD. The spoken word is 둘이 ("the two of us"). The Latin is the same for both.
• 마루 (maru) is excluded; Maru-confusable candidates are marked below (Naru, Maju, Duru, Goru, and in part Madang).

2. The pronounceability filter

Applied strictly to the 145 words:

• Shape: CV-CV or CV-CVC.
• Vowels: a, i, u, o, e only.
• Cut: ㅓ, ㅡ, ㅐ, ㅢ, ㅚ/ㅙ/ㅞ (and ㅘ, ㅟ), ㅕ/ㅛ/ㅠ, and the tense consonants ㄲ ㄸ ㅃ ㅆ ㅉ. Final ㅇ is allowed but scored down.
• Spelling: Revised Romanization, which for every survivor is already the natural English spelling. No respelling was needed.
• One rescue was considered and refused: 오름 (rising, a Jeju hill) is the best story word on the list, but its ㅡ is lost in any Latin spelling ("Orum" reads as English "OR-um"). Toss shows a respelling can work, but the Koreans would then see a name the Latin does not match.

Result: 59 survive (58 distinct Latin spellings), 85 are cut, and Maru is excluded. About 18 are cut on a famous or crowded brand, about 11 on a bad meaning or slang, and the rest on vowels, consonants or shape (counted by hand from the table's reason column).

Three-letter survivors (Moa, Joa, Ije, Ara) fail the review-11 length screen of 4 to 6 letters. They stay on the list but score down.

3. Meaning across languages (the 58 distinct survivors)

Languages checked in intent: English, Spanish, Portuguese, Italian, French, German, Japanese, Chinese, Hindi, Indonesian/Malay, Turkish, Arabic. Only Wiktionary lookups (W) were fetched; the rest is K, unchecked. "None found" means none that I know of, not that a native speaker confirmed it.

Latin	Meaning elsewhere	Verdict	Status
Madang	Madang, a city and province of Papua New Guinea (K)	Good: none. Bad: none	keep
Naru	Japanese なる "to become" (K); Finnish "naru" cord (W); a Japanese given name	Good: "become". Rhymes with Maru	keep, Maru flag
Dari	Indonesian/Malay "from" (K); Dari, the Afghan Persian	Neutral	low rank
Dure	French "dure" (hard, f.) (K)	Neutral; a Korean co-op brand uses 두레	keep, low
Modu	none found (K)	Neutral	low
Moa	NZ extinct bird; Hawaiian "chicken" (K); TXT's fandom is MOA	Crowded	keep, 3 letters
Modum	a Norwegian municipality (K)	Neutral	low
Maju	Malay/Indonesian "progressive, advanced, onward" (W)	Good: "forward". One letter from Maru	keep, Maru flag
Chingu	none abroad; known to K-culture fans as "friend"	Crowded in K-culture	low
Gachi	Japanese ガチ slang "for real"; the "gachimuchi" meme (K)	Mild bad	drop
Duri	Indonesian/Malay "thorn" (W); Italian "duri" = hard (pl.) (K)	Mild bad in Malay/Indonesian	keep
Sai	Japanese 才 talent, 犀 rhino; Hindi "Sai" (saint) (K); English "sigh"	Reads as "sigh"	low
Olla	Spanish/Catalan cooking pot (W); Finnish "olla" = to be (K); near Spanish "hola"	Good: sounds like a greeting	keep
Nopi	none found; NOPI was an Ottolenghi restaurant in London (K)	Neutral	low
Oga	Nigerian Pidgin "boss" (K); Japanese city 男鹿	Good: "boss"; slang	low
Gaja	Italian wine house Gaja; Hindi/Sanskrit "elephant" (K)	Famous wine brand	low
Baro	Mexican slang "money" (K); Bengali "twelve" (K); Romani "big" (W)	Neutral to good	keep
Jara	Spanish "jara" rockrose (K); near the fashion brand Zara	Near-brand	low
Dodam	Serbo-Croatian "dodam" = "I add" (W); Latvian "dodam" = "we give" (W)	Good: "I add" is the brand's 더	keep
Boda	Spanish "boda" = wedding; Swahili boda-boda motorbike taxi (K)	Neutral to good	keep
Daji	Chinese 大吉 "great luck"; 妲己, a villain consort (K)	Mixed	low
Chacha	Hindi/Urdu "uncle"; the cha-cha dance; Spanish slang for a maid (K)	Mixed	low
Ije	Igbo "journey" (K)	Neutral	low, 3 letters
Nori	Japanese 海苔 seaweed; a Japanese given name (K)	Food word	low
Raon	none found	Neutral	low
Dasom	none found	Neutral	low
Sinna	none found (not checked)	Not checked	low
Aja	Hindi आजा "come" (K); Spanish "ajá" ("aha"); AJA Video Systems (K)	Good: "come"	keep
Joa	German colloquial "joa" = "yeah" (W)	Neutral to good	low, 3 letters
Suda	Spanish/Portuguese "(he) sweats" (K)	Funny for sport, risky	low
Sopung	none found	Neutral	low
Sori	Japanese 総理 prime minister, 反り curve (K); Sori audio brand (Korea)	Neutral	low
Doran	Luxembourgish "doran" = "therein" (W); Doran's Blade in League of Legends (K)	Neutral	keep
Hamo	none found	Neutral	low
Orak	Turkish "orak" = sickle (K)	Neutral	low
Boram	none found; a K-pop member's name	Neutral	low
Goma	Japanese ゴマ sesame; Spanish "goma" rubber/eraser/hangover; Goma, DR Congo (K)	Mixed (hangover)	drop
Pado	none found; sounds like "padel/paddle"	Neutral; sport echo	low
Garam	Indonesian/Malay "salt"; Hindi "hot" (K)	Neutral	low
Bori	none found	Neutral	low
Noru	Typhoon Noru of 2022, a name Korea contributed (K)	Storm	low
Osol	none found	Neutral	low
Haru	Japanese 春 spring (K)	Good, crowded	low
Aram	Armenian/Hebrew given name; ancient Aram (K)	Neutral	low
Haje	Naja haje, the Egyptian cobra (K)	Snake	drop
Ara	Spanish/Latin "altar"; the macaw genus Ara (K)	Neutral	low
Miri	a city in Sarawak, Malaysia (K)	Neutral	low
Daon	none found	Neutral	low
Duru	Turkish/Azerbaijani "clear, pure" (W: Azerbaijani); a common Turkish given name (K)	Good: "clear"	keep
Goru	Japanese ゴール "goal" (K)	Good: "goal"	low
Seda	Spanish/Portuguese/Catalan "silk" (W); a Turkish given name	Good: "silk"	keep
Sesang	none found	Neutral	low
Sodam	none found	Neutral	low
Dabok	none found	Neutral	low
Sarang	Malay/Indonesian "nest" (K)	Good: "nest"	low, crowded
Gaji	Indonesian/Malay "salary" (K)	Neutral to good	low
Jogak	none found	Neutral	low
Semo	none found	Neutral	low

Notable positives: Dodam (Serbo-Croatian "I add", the brand's own 더), Maju (Malay "onward", but Maru-adjacent), Duru (Turkish "clear"), Seda (Spanish "silk"), Aja (Hindi "come"), Olla (sounds like "hola"). Notable negatives: Duri (Malay "thorn"), Goma (Spanish "hangover"), Gachi (Japanese meme), Haje (a cobra), Suda (Spanish "sweats"). Korean slang and sense in 2025 usage (S, K): a search for 두리 + slang found no slang sense. The same search showed these uses: 두리요 (a massage, bar and karaoke finder app, App Store, S), DURI baby products (Present Co., S), 두리한지공방 (a hanji shop, S). "둘이" can also read as "a couple". 도담 reads as a baby word (도담도담, parenting; K). 마당발 is a positive slang ("well connected"; SD lists only the literal "wide flat foot" sense, so the slang is K). 마당 also appears in "이 마당에" ("at this point"), which is harmless.

4. Light screen

Cut on a famous brand or a bad meaning only (already in §1): Woori, Hana, Bada, Sora, Muji, Nuri, Gaon, JAJU, Kiwoom, Obut, Nanum, Nemo, Dory, Momo; and 하자, 바람, 제비, 무리, 다시, 나가, 동무, 고비, Gachi, Goma, Haje. Searches run: one for Naru (no sports brand or app found, S), one for Dodam (a school app 도담도담, a VC firm Dodam Ventures, a survey startup 도다마인드; no club or sport app, S), one for Duri (S, above). Not searched: Madang, Moa, Duru, Olla, Aja, Doran, Baro, Seda, Boda. Naru, Maju, Duru and Goru rhyme with Maru; Madang and Maju share the "Ma-" front.

5. The shortlist: 12

Scoring is the review-7 rubric (C1 to C9, 0 to 2 each) plus three added criteria (foreign ease, plain for Koreans, story fit; 0 to 2 each). C4 (store distinctness) and C9 (domain) are not checked, so each is a flat 1. The maximum is 24; with the two flat points the real range is 2 to 22. C1 to C3, C5 to C8 are my judgement.

Latin	C1	C2	C3	C5	C6	C7	C8	C4+C9	Foreign	Plain	Story	Total	Adjust
Madang	1	2	2	2	2	2	2	2	1	2	2	20	none
Dodam	2	2	2	2	2	2	1	2	2	1	2	20	baby tone
Duri	2	1	2	2	2	2	2	2	2	2	2	21	minus 2, other uses: 19
Boda	2	2	2	1	2	2	1	2	2	1	2	19	none
Naru	2	2	2	2	2	2	1	2	2	1	2	20	minus 2, rhymes with Maru: 18
Moa	2	2	1	1	2	2	1	2	2	2	2	19	3 letters, fandom
Olla	2	2	2	1	2	2	1	2	2	1	2	19	none
Doran	2	2	2	1	2	2	1	2	2	1	2	19	none
Baro	2	2	2	1	2	1	2	2	2	2	1	19	none
Duru	2	2	2	2	2	1	1	2	2	2	1	19	minus 1, rhymes with Maru: 18
Aja	2	2	2	1	2	1	1	2	2	2	1	18	none
Seda	2	2	2	1	2	1	1	2	2	2	1	18	none

The row order on the board follows the adjusted total, then my judgement.

The twelve, one by one

Notation: reading = how an English speaker says it.

1. Madang · 마당 (field G)

• Meaning: the flat ground at the front or back of a house (SD). Also a "big gathering" in 한마당 and 마당놀이 (SD). The yard where people gather, which is what a club is.
• Reading: MAH-dahng. Spanish and Japanese speakers say it the same way. The "-ng" final is easy but "dang" can sound like an English mild curse; low risk.
• Other languages: Madang is a city and province in Papua New Guinea (K). Nothing negative found.
• Brand clashes: none known; not searched.
• Risks: it is a hanok-space word like Maru, so the two brands will read as siblings or as confusable; that is the owner's call. Six letters, at the edge of the screen. The most common Korean word on the list, so it will be the hardest to find in search.
• Lockup: Madang: 테니스 클럽 운영 · Line: 이번 주 마당에서 출석 체크해요
• Story fit: strongest. Gathering and place.

2. Dodam · 도담 (field M)

• Meaning: from 도담도담, "a child growing well, free of illness" (SD); 도담하다 is "compact and plump" (SD). A steady, small, healthy growth, which is the brand's "a little better".
• Reading: DOH-dahm. Easy for all three language groups; "dam" is only a water barrier.
• Other languages: Serbo-Croatian "dodam" is "I add" (W), Latvian "dodam" is "we give" (W). Both fit.
• Brand clashes: a school app 도담도담, Dodam Ventures (a VC firm) and a survey startup 도다마인드 turned up (S); none is a sport or club app.
• Risks: Koreans hear a baby and parenting word (도담맘, K); for members aged 40 to 60 it may sound childish. It is a stem, not a free-standing word.
• Lockup: Dodam: 테니스 클럽 운영 · Line: 이번 주 도담에서 출석 체크해요
• Story fit: strong (keeping going).

3. Duri · 두리 (field T)

• Meaning: spoken as 둘이, "the two of us" (SD lists 두리 as → 둘레, so the spelling differs). A Gyeongsang dialect word for "two" (S). The closest word on the list to 두 개 더.
• Reading: DOO-ree. Easy.
• Other languages: Malay and Indonesian "duri" is "thorn" (W). Italian "duri" is "hard" (plural, K).
• Brand clashes: 두리요 (a massage and karaoke finder app), DURI baby products, 두리한지공방 (S).
• Risks: 둘이 can read as a couple, and the 두리요 app sits in nightlife; the Hangul 두리 is not the written 둘이.
• Lockup: Duri: 테니스 클럽 운영 · Line: 이번 주 두리에서 출석 체크해요
• Story fit: strongest on "two" and partners.

4. Boda · 보다 (field M)

• Meaning: "more than" (보다2 부사/보다3 조사, SD) and "to see". "보다 더" is "even more".
• Reading: BOH-dah. Easy.
• Other languages: Spanish "boda" is a wedding; Swahili boda-boda is a motorbike taxi (K).
• Brand clashes: not searched.
• Risks: the plainest word on the list, so the hardest to find in search; Koreans read it as a grammar particle.
• Lockup: Boda: 테니스 클럽 운영 · Line: 이번 주 보다에서 출석 체크해요
• Story fit: strong (more, 더).

5. Naru · 나루 (field G)

• Meaning: a place where a ferry crosses a river or narrow sea (SD 나루1). A crossing place, where people meet and pass over.
• Reading: NAH-roo. Easy.
• Other languages: Japanese なる "to become" (K); Finnish "naru" is a cord (W).
• Brand clashes: one search found no sports brand or app (S).
• Risks: rhymes with Maru and differs by one consonant, so the two brands will be confused in speech. 나루 is old-fashioned and nearly only appears in 나루터.
• Lockup: Naru: 테니스 클럽 운영 · Line: 이번 주 나루에서 출석 체크해요
• Story fit: good (a meeting and crossing place; "become" abroad).

6. Moa · 모아 (field G)

• Meaning: "gather" (모으다, K). Plain verb stem.
• Reading: MOH-ah. Easy.
• Other languages: a New Zealand extinct bird, Hawaiian "chicken" (K).
• Brand clashes: TXT's fandom is called MOA (K); not searched.
• Risks: three letters (below the screen), crowded.
• Lockup: Moa: 테니스 클럽 운영 · Line: 이번 주 모아에서 출석 체크해요
• Story fit: strong (gather).

7. Olla · 올라 (field M)

• Meaning: the stem of 올라가다, "go up" (SD); also an interjection "yes" (SD).
• Reading: OH-la or OH-yah. Sounds like "hola".
• Other languages: Spanish "olla" is a cooking pot (W); Finnish "olla" is "to be" (K).
• Brand clashes: I recall a voice-chat app called Olla in the Middle East (K, not checked).
• Risks: the "ll" is a plain double L in Korean but Spanish readers will say "oya".
• Lockup: Olla: 테니스 클럽 운영 · Line: 이번 주 올라에서 출석 체크해요
• Story fit: good (rising).

8. Doran · 도란 (field J)

• Meaning: the root of 도란도란, "several people chatting warmly in low voices" (SD). 도란2 is also "wave" (SD).
• Reading: DOH-rahn. Easy.
• Other languages: Luxembourgish "doran" is "therein" (W); Doran's Blade in League of Legends (K).
• Brand clashes: not searched.
• Risks: it never stands alone in speech; the "-ran" ending pairs with Maru in the ear only weakly.
• Lockup: Doran: 테니스 클럽 운영 · Line: 이번 주 도란에서 출석 체크해요
• Story fit: good (people talking together).

9. Baro · 바로 (field M)

• Meaning: "straight, right away" (SD).
• Reading: BAH-roh. Easy.
• Other languages: Mexican slang "money" (K); Bengali "twelve" (K).
• Brand clashes: many Korean "Baro-" service names (K, not searched).
• Risks: crowded in Korea; rhymes with Maru in the ear a little.
• Lockup: Baro: 테니스 클럽 운영 · Line: 이번 주 바로에서 출석 체크해요
• Story fit: weak (immediacy).

10. Duru · 두루 (field P)

• Meaning: "throughout, evenly, without omission" (SD).
• Reading: DOO-roo. Easy.
• Other languages: Turkish and Azerbaijani "clear, pure"; a common Turkish given name (W for Azerbaijani, K for Turkish).
• Brand clashes: not searched.
• Risks: the closest rhyme to Maru of any word here (-uru vs -aru); an adverb.
• Lockup: Duru: 테니스 클럽 운영 · Line: 이번 주 두루에서 출석 체크해요
• Story fit: weak.

11. Aja · 아자 (field J)

• Meaning: a cheer, "let's go!" (아자아자, K). The SD has only Chinese homophones for 아자.
• Reading: AH-jah. Easy.
• Other languages: Hindi आजा "come" (K); Spanish "ajá"; AJA Video Systems (K).
• Brand clashes: many Korean small brands (K).
• Risks: a shout, not a noun.
• Lockup: Aja: 테니스 클럽 운영 · Line: 이번 주 아자에서 출석 체크해요
• Story fit: weak to fair (cheer).

12. Seda · 세다 (field P)

• Meaning: to be strong, or to count (세다2/세다3, SD). Counting scores.
• Reading: SEH-dah. Easy; Spanish speakers say it identically.
• Other languages: Spanish, Portuguese and Catalan "silk" (W); a Turkish given name (K).
• Brand clashes: not searched.
• Risks: a verb; the first SD sense is "hair turns white".
• Lockup: Seda: 테니스 클럽 운영 · Line: 이번 주 세다에서 출석 체크해요
• Story fit: fair.

6. Recommendation and the honest comparison

Top 3

1. Madang · 마당. The cleanest meaning, the best story, no known negatives. The ng and the commonness are the costs.
2. Dodam · 도담. The only word whose meaning is "growing a little at a time", and a Balkan "I add" for free. The baby tone is the cost.
3. Duri · 두리. The strongest tie to "two", but the nightlife app, the couple reading and the Malay thorn lower it.

Boda, Naru and Moa are the next three.

Against Enda, Mazi and Mera (the review-11 leaders):

Point	Plain Korean word	Enda / Mazi / Mera
Korean ear	A small, plain, true meaning, like 밴드, 토스, 당근	An empty sound; the meaning is hidden in Norwegian, Greek or Swedish
Foreign ear	Empty sound (good), easy to say	Same
Story	Told in Korean, true in the user's own language	Told in one line, in a foreign language
Search and trademark	Worse: all are dictionary words (review 11's own warning)	Better: coined or foreign, and the short-name lane found them clean
Maru	Several rhyme or share "Ma-"	None
Store screen	Not run	Run in review 11: Enda clean, Mazi and Mera mostly empty

Evidence says the coined name searches and registers better. The owner's Maru choice says the owner likes the plain-Korean route. My reading: Madang beats Mazi and Mera on story and is close to Enda; Enda still wins on search and trademark. If the owner's taste is the Maru pattern, take Madang or Dodam; if search and trademark weigh more, stay with Enda. Both Madang and Dodam would still need the store, trademark and native checks in review 11's "open" list.

7. Open for the owner

1. Should the app sit in the Maru family (Madang, a sister space word) or apart from it (Dodam, Boda)?
2. Is a dictionary word acceptable given the search cost review 11 measured?
3. Authorise the checks for the pick: stores, KIPRIS and the other trademark offices, native checks in Japanese, Spanish and Malay/Indonesian, and a 나무위키 and Naver slang read.

Board cards

Rank	Latin	Hangul	One line
1	Madang	마당	Yard where people gather; "MAH-dahng"; common word, sibling of Maru
2	Dodam	도담	A child growing well; "I add" in Serbian; baby-word tone
3	Duri	두리	둘이, the two of us; "thorn" in Malay; a nightlife app shares it
0	Boda	보다	"More than"; Spanish wedding; a grammar particle, hard to search
0	Naru	나루	Ferry crossing; Japanese "become"; rhymes with Maru
0	Moa	모아	Gather; 3 letters; TXT's fandom name
0	Olla	올라	Going up; sounds like "hola"; Spanish "pot"
0	Doran	도란	Chatting warmly together; wave; never stands alone
0	Baro	바로	Straight away; Mexican slang "money"; many Korean Baro brands
0	Duru	두루	Evenly, throughout; Turkish "clear"; closest rhyme to Maru
0	Aja	아자	A cheer; Hindi "come"; a shout, not a noun
0	Seda	세다	Strong or count; Spanish "silk"; first sense is "hair turns white"

Implementation

This lane changes no code. If the owner picks one, the follow-up files are:

• docs/design/research/owner-review-11-short-names-2026-10-13.md (add the pick's store, trademark and native checks);
• the naming section of the board that carries "Name candidates" (cards from the block above);
• the review-12 rulings file.