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Owner review 9, lane slang: catchy names from the court's own slang (2026-10-13) ​

Status: Draft · Date: 2026-10-13 · Builds on owner-review-7-naming-deep-2026-10-12.md (rubric, coined names) and owner-review-8-phrase-names-2026-10-12.md (phrase names). Only this file and the "Name candidates" section (id="names") of docs/twomore_design_system/wireframes/flat-v2-brand.jsx were changed; the separate "From the court's own words" section was folded into it.

Owner. "Can't we find something catchy? Twomore and 멋쟁이 are some of the slangs in Korea used in tennis communities. What other catchy slangs are used around the world that would resonate and short enough to be effective when spoken?"

0. Evidence tags and limits (read this first) ​

TagMeaning
AiTunes Search API, US and KR storefronts, 2026-10-13, 50 results per term. Exact = first segment of a track name equals it.
RRDAP (rdap.verisign.com for .com), 2026-10-13. 200 = registered, 404 = no record. A hint, not a registrar check.
WA web page read in this pass (linked).
GGeneral knowledge of how players talk, not verified in a source in this pass.

The honest limit of the slang census. Web search in this pass is weak on amateur-court talk. Glossaries gave scoring terms, shot names, player types, doubles calls and the padel and pickleball vocabularies (sources in section 1). They gave almost nothing on how Korean 동호인, Japanese 草テニス, Chinese or French club players actually shout. Every such row is tagged G. I could not confirm the meanings of 투모어 or 멋쟁이 from any web source (three searches in Korean returned nothing on either). I take the owner's statement that both are tennis-community slang and do not invent a meaning: section 1.1 says what is known and asks the owner to define both in one line each. The only Korean club-culture source read says club players say 안녕하세요 before the first serve and 미안합니다 after an error, and contrasts that with 파이팅, which pros chant (Money Today, 2024). That is useful: the club voice is courtesy and apology, not hype.

Not done: trademark clearance (KIPRIS, USPTO, WIPO, EUIPO; classes 9, 41, 42): needs a search for every name. Google Play: not checked. Native-speaker meaning checks: not checked. About 43 lookups ran (28 store queries, 9 .com RDAP calls, 3 .app RDAP calls, 3 web searches), a few over the 40 target; everything not listed in section 4 is not checked.

Sources used for the census: Sky Sports glossary (S1) · Lingopie tennis slang (S2) · PadelBrowser glossary (S3) and The Padel Weekly (S3b, via search summary) · Pickleball.com glossary (S4, via search summary) · Wikipedia: Pusher and Glossary of tennis terms (S5, via search summary) · Tennis Server doubles calls (S6, via search summary) · Money Today (S7) · Total Padel vocabulary (S8, search result, link). Reddit (r/10s, r/padel) and YouTube were not reachable by this search tool: not checked.

1. The slang census (112 items) ​

Register: praise, call (said in play), score, ritual (around play), tease (self-mockery or banter), term (shot or player name). Spread: global (known in most tennis cultures), regional, local (one community). "Who/when" is for the amateur court.

1.1 Korean 동호인 (22) ​

#TermMeaningReg.Who/whenSpreadSrc
1투모어owner: community slang; exact meaning not confirmed hereritualowner to define (the brand reading is "two more balls / people")localowner
2멋쟁이owner: community slang; "stylish one", exact use not confirmed herepraise?owner to define (likely a call after a good shot)localowner
3안녕하세요greeting before the first serve, with a nod or bowritualserver to receiver, every setlocalS7
4미안합니다"sorry", to a partner after an errorcalldoubles partnerslocalS7
5파이팅"fight", cheer; pros chant it, club players say 1 and 2 above insteadcallself-cheer and team cheerlocalS7
6나이스"nice", praise after a shotpraisepartner or opponentregionalG
7굿샷"good shot"praiseafter a winnerregionalG
8나이스샷"nice shot", the two above joinedpraisethe stock praiseregionalG
9콜"call", agreeing ("콜!" = deal)ritualaccepting a game invitelocalG
10인 / 아웃in / outcallline callslocalG
11가자"let's go"callself-cheer, start of a gamelocalG
12한 게임 더"one more game"ritualafter the court time is uplocalG
13한판"one round" ("한판 할래?")ritualinvitationlocalG
14게임셋game set, match overcallumpire or players at the endlocalG
15랠리rally; "랠리 좀 하자" = hit freely before a gameritualwarm-uplocalG
16쳐"hit it" (to a partner who is hesitating)calldoubleslocalG, unverified
17넘겨"get it over"callcoaching calllocalG, unverified
18따당meaning not verified; not claimedterm?owner listed itunknownnone
19총무the club organiser (the app's primary user)ritualclub lifelocalG
20동호인 / 동호회enthusiast / clubritualthe whole amateur scenelocalG
21번개spontaneous pickup gameritualgroup chats (the code word is "pickup")localG
22두 개 더"two more (balls)"; the brand's own readingritualpracticelocalproject docs

1.2 English: US, UK, Australia (45) ​

#TermMeaningReg.Who/whenSpreadSrc
23Shot!praise after a good shot; UK/Australian club habitpraisesaid by partner or opponentregionalG (not found)
24Unluckysympathy after a miss or a lucky returnpraiseUK/AustralianregionalG (not found)
25Good getpraise for chasing a ball downpraiseUS/UKregionalG (not found)
26Too good"you hit it too well for me"praiseclub playersregionalG
27Come on / C'monself-cheer after a won pointcallplayers aloneglobalG (see "allez")
28Well playedpolite praise at the netritualend of a matchglobalG
29Nice trysympathypraiseafter a missglobalG
30Bad lucksympathy after a net cordpraiseafter luck goes the other wayregionalG
31Sitteran easy ball that sits up for a winnertermusually said after you miss itregionalG (not found)
32Mine / Yourswho takes the ballcalldoublesglobalS6
33Me / Youthe short form of 32callPaes and Bhupathi, per the columnregionalS6
34Switchpartners swap sides, usually after a lobcalldoublesglobalS6
35Staykeep your positioncalldoublesregionalS6
36Bouncelet it bounce (pickleball version of the lob call)callpickleballregionalS6
37Out / Goodline callscalleveryoneglobalG
38Letreplay; "net!" in GermancallservingglobalG
39Feed me"give me an easy ball" (practice request)ritualrally partnerslocalG, unverified
40One more"one more game / ball"ritualend of court timeglobalG
41Last ball"last ball!", said before it never isteaseend of practiceglobalG
42Hitto practise; "fancy a hit?"ritualUK/AustraliaregionalG
43Hit and gigglea casual social gameteaseAustralia/UKregionalG (not found)
44Fourththe missing fourth for doublesritualclub chatregionalG
45Bagela 6-0 settease"I got bageled"globalS1, S2
46Breadsticka 6-1 setteaseglobalS1, S2
47Double bagel6-0 6-0teaseglobalS1, S2
48Golden set6-0 without losing a pointtermrare, legendglobalS2
49Lovezeroscoreevery score callglobalS1
50Deuce / Ad40-40 / advantagescoreglobalS1, S2
51Tweener / Hot dogbetween-the-legs shottermshowing offglobalS1, S2
52Moonballvery high, deep, slow ballteasean amateur's weapon, half-insultglobalS1, S2, S5
53Pusherdefensive player who never tries a winnertease"he's a pusher"globalS5
54Hackera player of poor technique who gets balls backteaseclub talkregionalS5 (loosely)
55Junkballera pusher who hits odd spinsteaseregionalS5
56Shanka mishit off the frameterm"shanked it"globalS5
57Frame shotthe same, formaltermglobalS2
58Painting the lineshitting close to the linespraiseglobalS1
59No man's landthe area between service line and baselinetermglobalS1
60On fire / "a tree"playing above your levelpraise"he's on fire"regionalS2, S5
61Chokelosing nerve at a big pointteaseglobalS2
62Tankinggiving up a matchtermglobalS2
63Daisy cuttera low, skidding shottermregionalS2
64Can openerwide slice servetermregionalS2
65Brutalizerhitting straight at the opponentteaseregionalS2
66Sledgehammerbig two-handed backhand winnertermregionalS2
67Good on yapraise, AustraliapraiseAustralian general slangregionalW (tennis.com)

1.3 Spanish and padel (17) ​

#TermMeaningReg.Who/whenSpreadSrc
68¡Vamos!let's go, self-cheercallafter a won point; Nadal's trademarkglobalG
69¡Venga!come oncallSpain, spoken to oneself or a partnerregionalG
70¡Dale!"give it", go for it (Latin America)callcheering a partner onregionalG
71¡Ánimo!keep goingcallafter an errorregionalG
72¡Bien jugado!well playedritualmatch endregionalG
73PuntopointscoreregionalG
74Bandejacontrolled sliced overhead ("tray")termpadelglobal (padel)S3
75Víborasidespin overhead, "viper"termpadelglobal (padel)S3
76Chiquitasoft low ball at the net players' feettermpadelglobal (padel)S3
77Por tres / x3a winner that exits over the side fencetermpadelglobal (padel)S3
78Rulotopspin smash that kicks off the back glasstermpadel (sources differ on details)global (padel)S3, S3b
79Bajadaoverhead off the back glasstermpadel (sources differ)global (padel)S3
80Globolobtermglobal (padel)S3
81Tandaa practice block or coaching setritualpadelglobal (padel)S3
82Parejayour partnerritualglobal (padel)S3
83Americano / Mexicanosocial formats where partners rotateritualclubsglobal (padel)S3
84Doblarto poach, crossing to take a partner's ballcallglobal (padel)S3

1.4 French, Italian, German (11) ​

#TermMeaningReg.Who/whenSpreadSrc
85Allezcome on, after a key pointcallFrench/Belgian playersregionalsearch (dict.)
86Faute / Outfault / outcallregionalsearch (kwiziq)
87Amortidrop shottermregionalLarousse (search)
88Forzastrength, "go!"callItalian self-cheerregionalG
89Dai"come on"callItalianregionalG
90Pallaball (vulgar in "che palla" slang)termcaution, see review 7regionalreview 7
91Smorzatadrop shottermregionalConceptNet (search)
92AusoutcallregionalG
93Netzletcallregionaldict.cc (search)
94Einstanddeucescoreregionaldict.cc (search)
95Los!"go!" (German self-cheer)callregionalG

1.5 Japanese and Chinese (12) ​

#TermMeaningReg.Who/whenSpreadSrc
96ドンマイ"don't mind", comfort after a misscallpartner, alwaysregionalG (search echoed)
97ナイッショ"nice shot" clippedpraisedoublesregionalG (search echoed)
98ナイスラリー"nice rally", after a long pointpraiseboth sidesregionalG
99ファイト"fight", cheercallsame borrowing as Korean 파이팅regionalG
100ナイスファイト"nice fight"praiseregionalreview 8
101ラッキー!!celebration of a lucky edge or net ballcallamateur level in JapanregionalW (forum result)
102ガンバレ"hang in there"callregionalG
103草テニス"grass tennis", casual amateur playritualthe amateur sceneregionalG
104好球good ballpraiseChineseregionalW (term list on Sohu)
105加油"add oil", go oncallChinese cheerregionalG
106球友ball friend, a hitting partnerritualChineseregionalG
107打一场"play one"ritualregionalG, unverified

1.6 Pickleball (5) ​

#TermMeaningReg.Who/whenSpreadSrc
108Dinksoft shot into the kitchentermeveryoneglobal (pickleball)S4
109The kitchenthe non-volley zonetermglobal (pickleball)S4
110Ernevolley taken outside the kitchen sidelinetermglobal (pickleball)S4
111ATP"around the post"termglobal (pickleball)S4
112Getting pickledlosing 11-0teasethe 6-0 bagel's cousinglobal (pickleball)S4

What the census shows. (1) The most-said words are praise and sympathy about someone else's shot ("Shot!", "Unlucky", ナイッショ, 나이스, ドンマイ), not words about oneself. (2) The self-mocking terms (bagel, breadstick, moonball, pusher, hacker, pickled) are the amateur's own humour and travel best in English. (3) The cheers are one family in every language: vamos, venga, dale, allez, forza, dai, come on, 加油, ファイト, 파이팅. (4) The names the owner cites (투모어, 멋쟁이) are in the local-ritual register: words a club says to itself.

2. "Catchy when spoken": what the evidence supports ​

  • Open vowels and liquids feel warm; stacked plosives feel sharp. The bouba/kiki effect (Köhler 1929) and Lexicon's brand-sound work (see review 7, section 1.2: The Hustle) are the sources. The brand-name studies were found second-hand; treat as directional.
  • Short calls are one or two syllables with an open vowel, so they carry across a court. Every cheer in the census above fits: va-mos, ven-ga, da-le, al-lez, dai, 파이팅 (3 Hangul syllables, but chanted). A shouted name must survive 20 metres of wind, so a final consonant stack (-nks, -rts) hurts and a final open vowel (-a, -o, -ay) helps. This is G reasoning, not a cited study.
  • Repetition and rhythm. Chants stick because they are rhythmic and repeatable ("Let's go!", "투-마! 투-마!"). Reduplicated forms (gogo, dada) are easy but weak as marks. Not researched further in this pass: not checked.
  • Calls that name a person's shot make it social. 나이스 or "Shot!" is something you say to someone else; a verb sentence like "이번 주 ___ 할래?" asks for a name that is an activity. This is the review 7 criterion C8 and it fights the praise words.

Six scoring criteria (0 to 2 each, maximum 12) ​

CodeCriterion
Syl1 to 2 syllables ideal, 3 in Hangul at most
ShoutCan be shouted across a court (open final vowel, no consonant stack)
WarmWarmth and amateur spirit
VerbWorks as "___ 하자 / ___ 할래?"
X-lingMeaning across languages; 0 if a bad meaning exists
StoryFits "the amateur who keeps coming back", the club, a good shot

3. Names from the slang (36) ​

Technique: as-is (the word itself), respell, blend/extend, Korean-origin. The "Collision/note" column is from general knowledge unless it names a screen result in section 4.

#NameHangulFrom (census #)Tech.SylShoutWarmVerbX-lingStoryTotalNote
1TwoMore투모어1 (owner)as-is22211210owner's own slang; Hangul clash with another KR app (review 7)
2Mutjang멋쟁이2 (owner)Korean-origin21211293 Hangul syllables; Latin form reads hard
3Meotjaengi멋쟁이2Korean-origin3021028the revised-romanisation form; 4 Latin syllables
4Shot샷23as-is12212210bare word; very generic; S/W "shot" also means a drink or an injection
5Shotz샷츠23respell1121128plural of the praise
6Unlucky언럭키24as-is3110114the word is negative
7Goodget굿겟25compound2121129from review 8
8Toogood투굿26compound22211210"too good" joined; sounds like "to good"
9Comon커먼27respell2211118generic; "common"
10Sitter시터31as-is2110013babysitter (시터 is Korean for sitter)
11Hitwith히트위드40, 42compound21221210from review 8
12Onemore원모어40compound3121229crowded US store (review 7)
13Lastball라스트볼41compound3121129from review 8
14Breadie브레디46respell2121129bakery reading
15Bagelled베이글드45extend2120128food reading
16Moonshot문샷52blend2211219a famous startup term, not tennis
17Pusher푸셔53as-is2100104negative
18Dale달레70as-is12221210Spanish "go on!"; also a first name and the Hangul 달레 reads oddly
19Venga벵가69as-is22211210Spanish "come on"; Hangul 벵가 is neutral
20Vamos바모스68as-is22212211Nadal's cheer; crowded (review 8: Vamo 8/21)
21Animo아니모71as-is3120128cut in review 8
22Allez알레85as-is22211210exact hits in both stores (section 4)
23Forza포르자88as-is22212211a major brand: Forza, the racing video game
24Dai다이89as-is1221017Japanese 死 "die" reading adjacent; exact store hit
25Bandeja반데하74as-is3110105padel only; means "tray"
26Chiquita치키타76as-is3120016Chiquita is a banana brand
27Tanda탄다81as-is2211129Hangul 탄다 = "rides / burns" (verb); exact store hits
28Pareja파레하82as-is3120128"partner"; hard to say
29Tweenr트위너51respell2110116existing racket-sports app "Tweener" (section 4)
30Naishot나이샷6-8, 97respell3121119review 8 pick
31Nailee나일리6, 98blend3121119"nice rally"; Nile reading
32Donmai돈마이96respell3120118cut in review 8
33Paiting파이팅5, 99Korean-origin3121129the Latin form reads as "painting"
34Gachi같이review 8Korean-origin22221211"together"; generic Korean word
35Hanpan한판13Korean-origin2122029review 7 and 8
36Kol콜9Korean-origin1222018crowded, "KOL" is a marketing term (review 8)

(Scores are my judgement from the rubric. They rank candidates within this table; the review 7 and 8 scores use a nine-criterion scale, so the cross-round ranking in section 5 is by reasoning, not by adding these numbers to those.)

4. Screen (about 43 lookups, 2026-10-13) ​

US/KR = exact hits / prefix hits in the App Store (A). .com from RDAP (R). "Not run" = not checked.

NameUS ex/preKR ex/pre.comFinding
Shot0 / 100 / 4registeredNo exact app, but a bare word; shot.com is taken. Generic search noise.
Dale1 / 121 / 12not runOne exact app ("Dale: Countdown & Year Tracker"), a dozen prefix hits.
Venga1 / 21 / 1registeredExact: "Venga: Party & Event Invites", a social-invites app in the same job. Cut.
Dai1 / 21 / 4not runExact app named "Dai". Cut.
Mutjang0 / 00 / 0free (404)Clean stores and a free .com; .app returned a redirect (not read). No web hit as a tennis brand (W).
Tweenr0 / 00 / 0registeredThe store is clean, but Tweener is a racket-sports app (tennis, pickleball, padel, matchmaking, pickup) on Product Hunt and a Tweener fantasy-tennis app (W, W). Too close. Cut.
Tanda1 / 62 / 8not run"Tanda" is an exact app in both stores (expense tracker, a KR "Tanda"). Cut.
Allez1 / 53 / 12not runExact in both, three exact in KR. Cut.
Chiquita0 / 30 / 2registeredClean stores, but a banana brand owns the word (G). Cut.
Sitter0 / 60 / 0registeredClean, but the meaning is babysitting. Cut.
Unlucky0 / 40 / 1registeredClean, negative. Cut.
Paiting0 / 00 / 0registeredClean stores, but Latin "Paiting" reads as a misspelt "painting"; .app returned a redirect.
Cmon0 / 30 / 3registeredClean exact, generic.
TwoMore0 / 00 / 0registeredZero exact in both stores in this pass. Review 7 found one KR hit (a different app owns the Hangul 투모어). The two passes disagree; re-check by hand.
Naishot0 / 00 / 0free (404)From review 8; not rerun.
Vamos, Forza, Hanpan, Rallia, Tenacia, Goodget, HitwithFrom reviews 7 and 8 (Vamo 8/21 in the US; Forza is the racing game, G).
Others in section 3Not checked.

Web, one search per finalist (W). "Mutjang", "Paiting" and "Tweenr" together returned no tennis app or brand under the first two; the third matched the existing Tweener products. A search for "Shot!" and "Unlucky" as tennis app names returned only unrelated social-tennis apps (Tennboard, TennisCall, Spin, Tennis Book).

5. Recommendation: the best 10 across three rounds ​

Ranked within group by my reasoning. All figures A/R/W with the limits above; trademark needs a search for every name.

Slang ​

1. TwoMore · 투마 / 투모어 (source: owner, real club slang).

  • Why catchy. Two beats, both open: "TOO-MOR". It is already a chant ("투-마!"), and it means "a little more", the brand's whole idea.
  • Collisions. A different KR app owns the Hangul 투모어 (review 7); this pass found 0/0 in both stores, so the two screens disagree. twomore.com registered.
  • Risks. The 두 개 / 두 명 ambiguity; Italian tumore sounds near "two more" and means "tumour" (G, a native check is owed); no tennis cue on its own.
  • Sample. "이번 주 투마 할래?" · "Two more?"

2. Mutjang · 멋쟁이 (source: owner, real club slang).

  • Why catchy. Warm and affectionate, three Hangul syllables with a nasal end. It is a compliment to a person, not a score: the right register for a club.
  • Collisions. None found: 0/0 US and KR, .com free. The meaning ("stylish one") is Korean-only.
  • Risks. Abroad it reads as a made-up word and is hard to say ("MUT-jang"); it describes a person, not an activity, so "멋쟁이 할래?" does not work as a verb; the exact club usage is not confirmed.
  • Sample. "오늘 멋쟁이 오시나요?" · "Mutjang tonight?"

3. Dale · 달레 (source: Spanish "¡Dale!", go for it).

  • Why catchy. One syllable, an open vowel, a shout. It is the cheer padel players already say.
  • Collisions. One exact app in each store (a countdown tracker); dale is also a common first name.
  • Risks. Foreign to Korean ears; a name that means nothing unless you know Spanish; weak story for tennis.
  • Sample. "Dale! 이번 주 한 게임 더."

4. Shot · 샷 (source: UK/Australian "Shot!").

  • Why catchy. The shortest praise there is; one syllable.
  • Collisions. No exact app, but a dozen prefix hits; shot.com taken; it is also a drink and an injection.
  • Risks. Not ownable, not searchable.
  • Sample. "Shot! 나이스 샷."

Phrases ​

5. Naishot · 나이샷 (source: "nice shot", review 8). The most-said kindness on a court. 0/0, .com free. Weak as a verb; "Nai" can read as "nay". Sample. "이번 주 나이샷 할래?"

6. Goodget · 굿겟 (source: "good get", review 8). The underdog compliment. 0/0; .com registered. American slang that Koreans do not use; "겟" sounds like a deal app. Sample. "굿겟! 이번 주 할래?"

7. Hitwith · 히트위드 (source: "hit with me", review 8). The first words an amateur says to a stranger; the best verb use. 0/0. Four Hangul syllables; 위드 recalls "with COVID". Sample. "이번 주 히트위드 할래?"

Coined ​

8. Rallia · 랠리아 (source: review 7). Soft liquids, three syllables, extends to padel and pickleball. 0/0 in both stores. Review 8 found "Rallie Pickleball" exact in both; trademark risk on "rally"; Spanish "ll". Sample. "이번 주 랠리아 할래?"

9. Tenacia · 테나시아 (source: review 7). Tennis plus tenacity, a real word. 0/0. Four Hangul syllables; "tenacity" is heavy for a warm brand. Sample. "테나시아 클럽에 가입해요."

10. Hitmore · 히트모어 (source: review 7). A hit plus the "more" lineage. 0/0. Close in construction to the old name. Sample. "이번 주 히트모어 할래?"

Top 3 ​

  1. TwoMore · 투마. It is the only candidate that is both slang and the brand's own idea, and the only one the target audience already says. Every coined name needs a footnote to explain itself; this one needs a footnote only abroad.
  2. Naishot · 나이샷. The best phrase name: clean stores, free .com, and the most-said sentence on a court. It is warm, not winning-obsessed.
  3. Rallia · 랠리아. The best coined name: soft, tennis-sounding, extends to padel and pickleball.

Does TwoMore deserve to be the answer after all? ​

Mostly yes, with two fixes. My honest view: yes, if the owner can confirm that 투모어 is really said on Korean courts. The earlier rounds judged it weak because of a Hangul clash and a 두 개 / 두 명 ambiguity, not because of the sound. The slang round gives it a new argument none of the other names have: it is a real club word, two open syllables, a natural cheer, and it carries the "a little more" story with no footnote at home. The coined names (Rallia, Tenacia) are tidier abroad but are owned by nobody and said by nobody. The real cost is abroad, where "TwoMore" means two more of what. The two fixes: (1) settle the Hangul by using the short 투마 as the spoken name (already the project's shorthand) and keeping 투모어 as the long form, and (2) run a native check for Italian tumore before any Italian launch. If the owner wants a name that already means something to non-Koreans, Naishot is the better global pick. This is partly evidence (store screens, collisions) and partly the owner's taste (home warmth against foreign clarity).

Decided by evidence: Venga, Tanda, Allez, Dai, Tweenr (a close live racket-sports app), Chiquita, Sitter, Unlucky are cut; Mutjang is clean. The owner's taste: whether the club's own word beats a coined one.

Questions for the owner ​

  1. In one line each: what exactly do players mean and when do they say 투모어 and 멋쟁이? (I could not confirm either on the web.)
  2. Should the brand be the club's word (TwoMore, 멋쟁이) or a word that already works abroad (Naishot, Rallia)?

6. Implementation ​

  • [ ] Owner defines 투모어 and 멋쟁이 (questions above).
  • [ ] Hand-check the TwoMore store disagreement (review 7 found a KR hit; this pass found none).
  • [ ] Trademark (KIPRIS, USPTO, WIPO, EUIPO; classes 9, 41, 42) and a native-speaker check on the top three: needs a search.
  • [ ] If renamed: the same files as review 7, section 6.
  • [ ] Brand board: docs/twomore_design_system/wireframes/flat-v2-brand.jsx, one "Name candidates" section (id="names"), the best 10 grouped as Slang, Phrases, Coined, top 3 marked. The "From the court's own words" section (id="phrases") is removed.

Markdown remains the source of truth. Run yarn docs:check before handoff.